Mike Kim joins the show as I rebrand the podcast into ‘A Productive Conversation with Mike Vardy’. Find out how and why your brand evolves over time.
I’m super excited to announce the rebrand of the Productivityist Podcast as ‘A Productive Conversation With Mike Vardy’, and in the spirit of this change I bring on brand and marketing strategist Mike Kim. Mike specializes in personal branding, product launch strategies, and copywriting. In his latest book, You Are The Brand, Mike shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand.
I set out to find out from Mike how to best approach changing your brand. We discuss finding ways to express yourself, logging your progress, his successful (and failed) business pivots, and campfire moments. Enjoy my productive conversation with Mike Kim!
Talking Point
Losing control vs influence of your brand
Why you should not rebrand at all once
The PB3 framework to get business clarity
Being a how-to-preneur vs idea-preneur
How to build meaningful relationships through your marketing
Quote
“Attention is not owed, it’s earned.”
Helpful Links
YouAreTheBrandBook.com
‘The Life-Changing Magic of Tidying Up’ by Marie Kondo
The Five Minute Journal
Brand You podcast
Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.
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Episode 378