Mike Michalowicz talks about Getting Different

Mike Michalowicz is an American author, entrepreneur, and lecturer. He is currently an author of seven business books published by Penguin Random House, including ‘Profit First’ and ‘Clockwork’, and is the former host of the "Business Rescue" segment for MSNBC's Your Business. It’s an honor and a privilege to have Mike on the show as we get to explore how to truly succeed through marketing your business. We explore how to be in control of your leads, Mike’s ‘DAD’ methodology, being different ‘enough’, plain text emails – and fun houses. Talking Points What inspired Mike to write ‘Get Different’ The attitude of experimenting vs planning How to specify your audience Being ‘different enough’ Seeking inspiration from other industries Learn how to instantly analyze your marketing campaigns  Quote "The creation of new is an improvement of old." Helpful Links GoGetDifferent.com ‘Clockwork’ by Mike Michalowicz Clickup Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using – or you can do so on a variety of podcast platforms by clicking here. Learn more about your ad choices. Visit megaphone.fm/adchoices